by abduzeedo
UNUM’s AI video blends CG and stop motion for a unique motion design experience. Discover the creative process behind it.
Motion design thrives on experimentation, and UNUM’s latest AI promo video is proof of that. Created by James Bali of Render Entertainment, this project merges CG animation with the tactile aesthetic of stop motion—a bold move that resulted in an award-winning visual experience.
Blending Stop Motion with AI Technology
UNUM, a social media toolkit, simplifies content creation with AI-powered solutions. To illustrate its capabilities, Bali drew inspiration from leading tech brands like Apple, Meta, and Microsoft. However, instead of following the sleek, hyper-digital aesthetic typical of AI-driven content, he opted for an unexpected contrast—stop motion.
This decision added a handcrafted, organic quality to the video, setting it apart from conventional tech visuals. The challenge? Achieving a convincing stop-motion look in CG while maintaining fluidity in motion design.
The Creative Process
Bali’s approach involved meticulous research and execution. Emulating real-world stop-motion techniques, he experimented with frame rates, lighting, and camera angles to replicate the imperfections that make traditional stop-motion so visually compelling.
The result? A dynamic piece that doesn’t just showcase UNUM’s AI features but also engages viewers with a visually rich, handcrafted aesthetic. The balance between digital precision and stop-motion charm makes this video stand out in the saturated world of AI marketing.
The effort paid off. UNUM’s AI promo was awarded “Video of the Day” by Motion Design Awards, validating the power of creative risk-taking in motion design. By integrating a traditional technique into a futuristic concept, Bali’s work demonstrates that storytelling in motion design doesn’t always have to follow expected paths.
This project serves as a reminder that motion design is about more than just technical execution—it’s about innovation in visual storytelling. UNUM’s AI video redefines how brands can communicate technology through design, proving that even the most advanced tools can be showcased in a refreshingly analog way.
For more about UNUM, visit UNUM’s website or follow them on Instagram.
