Marta Cantero Fiol designs a highly sophisticated and structural denim brand identity for CAPRICHO, leveraging a bold grid system.

The brand is built on instinct and desire. A modular layout dictates the composition's rhythm. Geometric elements align perfectly on Swiss grids. Every physical asset shows deep attention to space. High-contrast forms define the packaging design. Tactile packaging mockups carry strong visual weight. Physical form factors look unified and structural.

Designing a Denim Brand Identity

Tightly tracked display typography anchors the packaging. Grotesque letterforms project raw energy. Generous letter-spacing balances small caption details. Heavy matte cardboard structures the physical labels. Debossed lettering adds deep tactile qualities. Light catches the print finishes nicely. Rich blue pigments sink into raw material surfaces. The visual system scales across digital layouts.

This work challenges classic streetwear codes. Modern art direction meets clean production values. High-contrast denim brand identity assets feel premium. The design shows exceptional artistic discipline.

Project designed by Marta Cantero Fiol.

Tactile packaging displaying the denim brand identityTypographic logo design elements for the denim brand identityStreetwear fashion styling illustrating the denim brand identityPrinted brand collateral showing denim brand identity elementsPremium labels featuring the denim brand identity typographyDetailed apparel design showing denim brand identity tags