We used to run the Friday Free Fonts series of posts in the past but finding free fonts are not that easy. We understand the level of work necessary to design a font and good work is not always free.
This is my flow was one of the PUMA’s global campaigns for the year of 2019 that Danilo Gusmão Silveira had the pleasure to work alongside KNAS team and develop the main visuals for the season. They decided to develop a minimalist approach where the focus was to have only a composition based on a typography treatment, graphic elements to help with the story and the hero players for this campaign.
For the typographic treatment, Danillo and the folks over at KNAS tried to create distortions that reinforce the message of getting into the flow, the distortions help to create a story to the composition.