Distorted Typography for PUMA - This is my flow

This is my flow was one of the PUMA’s global campaigns for the year of 2019 that Danilo Gusmão Silveira had the pleasure to work alongside KNAS team and develop the main visuals for the season. They decided to develop a minimalist approach where the focus was to have only a composition based on a typography treatment, graphic elements to help with the story and the hero players for this campaign.

Typography

For the typographic treatment, Danillo and the folks over at KNAS tried to create distortions that reinforce the message of getting into the flow, the distortions help to create a story to the composition.

Rough typographic treatment

Image may contain: cartoon, sketch and drawing

Final typographic treatment

Image may contain: typographyImage may contain: person, man and clothingImage may contain: cartoon, poster and artImage may contain: drawing and cartoon

Final Layouts

Image may contain: footwearImage may contain: person, clothing and human faceImage may contain: person, poster and clothingImage may contain: clothingImage may contain: outdoor and bus

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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