Dynamic Labs: Branding and visual identity for IT company

Discover the dynamic branding and visual identity created for IT consulting company, Dynamic Labs.

Develop a brand identity and landing page that highlight the quality of services and a comprehensive approach to improving data-driven design and development processes. The challenge for VOSK Design was to keep Dynamic Labs' offering clear and transparent for a B2B audience including enterprise.

Brand identity is based on a focused and unique approach to educating people, simplifying specific life and work processes. Thus, “automation” was the key characteristic. Considering the complexity, technology, and human element of this identity, we created a “corner” that shows dynamics and direction of movement. This is the base for many entities, from a simple wall to an entire building.

The branding and visual identity for Dynamic Labs were created with a focus on the company's key characteristic of automation. The "corner" element is used throughout the branding to represent the company's focused and unique approach to educating people and simplifying specific life and work processes.

Dynamic Labs' visual identity is based on a simple shape in its various forms and combinations. This shape is used to create a variety of patterns and designs that are used throughout the work. The colors black and white are used to create a clean and modern look.

The branding guidelines include examples of how the visual identity can be used to create generative output for social media. This includes examples of how to use the "corner" element to create patterns and designs.

Unique 3D models related to product offers BIM-integration, education and automation The branding guidelines also include examples of how the visual identity can be used to create unique 3D models. These models can be used to represent the company's product offerings, such as BIM-integration, education, and automation.

The branding and visual identity for Dynamic Labs are strong and effective. They are memorable, easy to understand, and relevant to the company's target audience. The guidelines are also well-written and easy to follow.