The Earth Charter — Branding and Visual Identity

Studio Carreras shared a logo rebrand and visual identity for The Earth Charter, a document with 16 principles for a better relationship with our planet that has been around since 1987, ideated by Maurice Strong and Mikhail Gorbachev.

A new visual system was designed to convey each of the 16 principles of the Earth Charter in graphic form. They are organized in 4 main pillars, each with its own color and illustration.

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All work was made during a 5-day creative sprint organized by The Sexy Beast with the following team:

  • Creative Directors: Andre Matarazzo & Jussi Solja
  • Senior Brand Designer: Genis Carreras
  • Illustrator: Mayra Nascimento
  • Web/UX: Tatu Ritanen

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