Frons' branding and visual identity, crafted by multiple owners, reflects its commitment to empowering professionals through innovative online training.
Frons, an online training company, has redefined the educational landscape through its unique approach to project management training. This article, written from the perspective of an experienced 3D, graphic and branding designer, illustrator, and interface designer, examines how Frons' branding and visual identity, created by multiple owners, resonates with its educational ethos and strategic positioning in the market.
Established as a transformative educational entity, Frons stands out for its commitment to empowering professionals. The company's philosophy centers around a reciprocal learning process, valuing the exchange of knowledge and experiences with its students. This approach is not just about imparting education but also about fostering continuous improvement through a distinctive Lean Six Sigma methodology.
Frons believes in the power of knowledge to unlock professional opportunities and realize dreams. This belief is reflected in their branding and visual identity, which emphasize a human-centric service and effective, reliable solutions. The branding strategy positions Frons and its students as leaders in their respective fields, highlighting the brand's commitment to excellence and innovation.
The client, Frons, required a comprehensive package that included visual identity and strategic positioning. The project, spanning from July to November 2022, was a collaborative effort involving several talented individuals and studios. The graphic design and art direction were led by Estúdio Trauma and Yago Ferreira, bringing a fresh and modern aesthetic to the brand's visual representation.
Collaborators on the project included Rafael Medeiros for motion design, Aldenis Rodrigues in copywriting, Lívia Caiado in naming, and Marly Silva in strategy. Each brought their expertise to the table, creating a cohesive and impactful branding experience.
Frons' visual identity is a testament to the power of collaborative design in creating a brand that is not only visually appealing but also deeply aligned with the company's mission and values. It's a prime example of how thoughtful design can play a pivotal role in positioning a brand as a leader in its industry.
Branding and visual identity artifacts
- Client: Frons
- Project scope: Visual identity, design strategy
- Year: Jul/Nov, 2022.
- Design: Estúdio Trauma e Yago Ferreira.
- Motion Design: Rafael Medeiros.
- Copy: Aldenis Rodrigues
- Naming: Lívia Caiado
- Strategy: Marly Silva