We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand.
Aleksandra Iakimchuk shared a beautiful branding and packaging design project for Sydney Juice Bar. I am not that fun of juices to be honest but with a design like this one that Aleksandra created I would be more than inspired to have a few of those a day, at least just to enjoy the simplicity of a clear and elegant typography. No splashes or cheesy images of flying fruits, just good old black text over white label.
Sydney Juice Bar is a juice bar based in the heart of Sydney. They produce fresh and organic juice everyday. My task was to create a new identity that was going to be modern, simple and timeless. I chose to go for a very simple and minimalist design where the juice itself helps to bring out the colors and some excitement to the design.