We are taking a look at this brand identity project by Sid Lee for Au Sommet Place Ville-Marie located in Montreal, QC, Canada. I really do enjoy featuring projects coming from my own hometown.
Aleksandra Iakimchuk shared a beautiful branding and packaging design project for Sydney Juice Bar. I am not that fun of juices to be honest but with a design like this one that Aleksandra created I would be more than inspired to have a few of those a day, at least just to enjoy the simplicity of a clear and elegant typography. No splashes or cheesy images of flying fruits, just good old black text over white label.
Sydney Juice Bar is a juice bar based in the heart of Sydney. They produce fresh and organic juice everyday. My task was to create a new identity that was going to be modern, simple and timeless. I chose to go for a very simple and minimalist design where the juice itself helps to bring out the colors and some excitement to the design.