A constant in any design process is rejecting ideas, either by ourselves or by others. It’s the nature of our job. You can take it personally, learn from it, and hopefully grow from it.
Lateral Creative Hub, a creative studio based in Milan - Italy, working worldwide and specialized in identities, campaigns, commercials, graphic design, packaging and social media content are very proud to introduce the Lateral 2021 Calendar: 'F*ck2020’.
12 months of colors, dreams, small and big desires to wish all of you a happy new year. 2020 comes to an end, finally. It has been a difficult, cruel, painful year for the whole world. The time has come to turn the page. How? With the power of design, creativity, imagination and a fair amount of irony. Lateral Creative Hub designed a 2021 calendar that celebrates the arrival of the New Year by mocking the bloody 2020, giving shape to what everyone thinks. Their calendar is a design object, unique and limited edition. Initially thought to be sent to present and future customers as a self-promotion gift, but later, due to its success since they first published on social media, also for selling.
It’s a table calendar in the form of a leporello where pages have different sizes and are folded to show, when closed, every single month and their variety of colors. A different original illustration every month, by our Designer and Creative Director Francesco Fallisi, accompanies a different wish, in a feast of colors and hope, always keeping in mind the key message ‘F*uck2020’.