Jan 04, 2019
It has been quite a little while since we last shared the work from Russell Shaw, an art director, designer and illustrator from San Francisco, CA, USA. We are happily sharing a selection of his brand design projects over Slack during 2017-2018. Working as a lead designer, he worked on a variety of projects from product marketing and launched campaigns, to internal designs for employees, to sales and customer success materials both digital and physical. I just appreciate the amount of work he shared and being true to himself on how much you can in such little time when working for a big organization. You should definitely check out the entire project on his Behance.
The following is a collection of just a few of my favorite projects from 2017 and 2018.
In his words
Slack Notebooks: “A Place to Connect the Dots”
We needed little notebooks to give out to employees and prospective customers for dreaming and for doodling, and so I illustrated and designed these colorfully-patterned, saddle-stitch journals. I wrote the tidbit on the inside of the back cover about returning the book, but my brilliant coworker Anna Pickard wrote the lovely copy inside the front cover.
I designed a series of animations – with five launch partner apps – showing the new function in an abstracted view of the product to teach people the power of the feature. Then, I designed static materials around this to create product abstractions that served as marquee visuals highlighting the new feature as well as the growth of the platform overall (on API’s blog).
- Product Designer: Bruce Sullivan
- Frontend Designer (App Directory Landing Page): Maria Kalalang
- Platform Marketing Manager: Julie Haynes
Customer Love and Admin Appreciation Box Kits
Over the two years, I helped the marketing and sales teams develop custom gift boxes that contain branded “Thank You” gifts, swag, and promotional content and collateral. These boxes have mix-and-match items that can be included in each, including Channels magazine, a custom tea blend and ceramic mug, letterpress stationery, co-branded Mast Brothers chocolate bars, and more, as well as content specific to subsets of users such as Slack Admins, who received branded wooden desk puzzles, metallic pins, booklets, and a screen-printed cotton drawstring bag with a custom “BUILD” lettering illustration imprinted on the front.
“Thank You” Cards
Working with the customer marketing team, I helped create these custom, tri-fold “Thank You” cards that the customer success and sales teams send to customers. The card features a diecut “Hello” on the front, which allows the Slack-branded plaid pattern (printed on the reverse of the card) to show through.
- Printer: Hemlock Printers
- Illustration: Alice Lee
- Copywriting: Jennifer Phillips