Caramello - Gellato & Pastisserie is a branding and art direction project shared by the folks over at Collettivo Mare, including Leonardo Schiavina and Luca Cammarata. The design plays with modularity and patterns to create something unique and playful.
It has been quite a little while since we last shared the work from Russell Shaw, an art director, designer and illustrator from San Francisco, CA, USA. We are happily sharing a selection of his brand design projects over Slack during 2017-2018. Working as a lead designer, he worked on a variety of projects from product marketing and launched campaigns, to internal designs for employees, to sales and customer success materials both digital and physical. I just appreciate the amount of work he shared and being true to himself on how much you can in such little time when working for a big organization. You should definitely check out the entire project on his Behance.
The following is a collection of just a few of my favorite projects from 2017 and 2018.
In his words
Slack Notebooks: “A Place to Connect the Dots”
We needed little notebooks to give out to employees and prospective customers for dreaming and for doodling, and so I illustrated and designed these colorfully-patterned, saddle-stitch journals. I wrote the tidbit on the inside of the back cover about returning the book, but my brilliant coworker Anna Pickard wrote the lovely copy inside the front cover.
I designed a series of animations – with five launch partner apps – showing the new function in an abstracted view of the product to teach people the power of the feature. Then, I designed static materials around this to create product abstractions that served as marquee visuals highlighting the new feature as well as the growth of the platform overall (on API’s blog).
- Product Designer: Bruce Sullivan
- Frontend Designer (App Directory Landing Page): Maria Kalalang
- Platform Marketing Manager: Julie Haynes
Customer Love and Admin Appreciation Box Kits
Over the two years, I helped the marketing and sales teams develop custom gift boxes that contain branded “Thank You” gifts, swag, and promotional content and collateral. These boxes have mix-and-match items that can be included in each, including Channels magazine, a custom tea blend and ceramic mug, letterpress stationery, co-branded Mast Brothers chocolate bars, and more, as well as content specific to subsets of users such as Slack Admins, who received branded wooden desk puzzles, metallic pins, booklets, and a screen-printed cotton drawstring bag with a custom “BUILD” lettering illustration imprinted on the front.
“Thank You” Cards
Working with the customer marketing team, I helped create these custom, tri-fold “Thank You” cards that the customer success and sales teams send to customers. The card features a diecut “Hello” on the front, which allows the Slack-branded plaid pattern (printed on the reverse of the card) to show through.
- Printer: Hemlock Printers
- Illustration: Alice Lee
- Copywriting: Jennifer Phillips