Humphreys Branding and Visual Identity

Jason Little, Dash O'Brien-Georgeson, Kimberly Luo, Georgia Urie, Olivia King, Atsaya Gabiryalpillai, Pete Conforto and Daniel St. Vincent shared a very elegant branding and visual identity project for the commercial real estate business, Ben Humphreys. The new identity is inspired (and shaped) by the local neighborhood, championing the people and places that make up the community. The ‘H’ logo is shaped by the intersection of streets within the map of Launceston; the visual identity promotes a modern Launceston; the language is hyper-local and plays with real estate patois, yet is broad and interchangeable.