In the bustling universe of design, Studio Alpeto has carved out a galaxy of their own with their latest endeavor, the branding and packaging design for Orion Midnight, a men's fragrance that breathes life into the enigma of the celestial hunter. The project is a stellar manifestation of inspiration, drawn from the immortal strength and hunting prowess of the mythological Orion. In its heart, Orion Midnight is a homage to the constellation, adorning its wearer with an aura as magnetic as the mythical hunter himself.
As you open the packaging, the design narrative unfolds like a star-studded sky. A burst of invigorating hues greets you, a testament to Orion's vast and mysterious domain. The packaging captures the essence of the fragrance inside; zesty citrus and sparkling bergamot, entwined with an intriguing hint of black pepper. The boldness of the design captures the viewer's gaze, embodying Orion's resilient spirit.
The sophistication of the brand extends to the structure of the packaging itself. A heart of earthy tones emanates from the box, reflecting the fragrance's aromatic accords of cedarwood and patchouli. The intricate detail, paired with the touch of lavender, adds an element of refinement to the overall branding, much like the complexity of the scent itself.
The base of the package design is an artistic interpretation of the starry night. Bathed in shades of warm amber and sensual musk, the packaging leaves a lasting impression, just as Orion lights up the night sky. The textural elements of the design mimic the magnetic allure of Orion, encapsulating the masculine charm that is at the core of this fragrance.
Studio Alpeto has indeed created a packaging design masterpiece that stands as a testament to their innovative and imaginative spirit. The Orion Midnight project demonstrates their ability to translate the depth and complexity of a brand's story into a visual journey, bringing the constellation down from the night sky and into the palms of their consumers. The result is nothing short of a design constellation that weaves a captivating narrative of strength, allure, and mythological charm.
Branding and packaging design artifacts
For more information make sure to check out Studio Alpeto’s website.