In the realm of branding, where aesthetics and core values merge to convey a brand's spirit, Mubien Brands has once again showcased its profound expertise. With two decades of witnessing brands evolve and resonate, the recent SeidrLab branding endeavor truly stands out as an epitome of insightful creativity.
SeidrLab, a vanguard in the domains of data science and technology, expressed a fervent desire to embody its dedication to innovation, unparalleled expertise, and a forward-moving vision. Mubien Brands, understanding this earnest vision, plunged into crafting a brand identity that goes beyond mere visuals – it captures the soul.
In a brilliant twist of modernity meeting ancient lore, the branding draws inspiration from the Norse art of Seidr, famed for its prophecies and transformative power. This became the backbone of SeidrLab's brand narrative. Mubien's team, leveraging this concept, designed a variable logo replete with motifs of magical sparkles. It's a seamless marriage between the arcane and the digital, truly encapsulating SeidrLab's tagline: “Technical solutions that feel like magic.”
One can't help but be enamored by the chosen color palette. The deep purple-blue hue, combined with soft gradients, isn't just about visual appeal. It's a story – a story that invites trust and whispers tales of ancient mysticism, perfectly aligning with SeidrLab's essence.
What Mubien Brands has achieved for SeidrLab is not just a logo or a palette. It's an identity – distinct, profound, and resounding. SeidrLab, with its renewed branding, is poised to not just predict the future through its data prowess but to mold it, driving transformative change for its clientele.
This project stands as a testament to Mubien Brands' unparalleled ability to understand, adapt, and manifest brand visions. SeidrLab’s journey, under the brand's crafted identity, is now set to be legendary. The future beckons, and they are ready.
Branding and visual identity artifacts
Brand Articulation: Tenielle Stoltenkamp
Agency: Mubien Brands
Account Management: Victor Mubien
Creative Direction: David Mubien
Motion: Daniel Iglesias
3D: Daniel Iglesias
Photography: Anthony Kan
Art Direction: Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro
UX/UI: Javier Ochoa, Patri Orden, Luana Laso