DINAMITE Brand Identity and Packaging Design

327 creative studio shared a very elegant branding and packaging design for a an unique sparkling wine collection, from the clay-limestone soils of Bairrada, Portugal. With a distinctive and bold identity, the concept of this 3 bottle edition, comes from its own name - Dinamite. 

The identity developed for this project arose from the need to differentiate and number the three wines. Accordingly, we created 3 geometric sets - based on the dynamite silhouette - that became the face of this collection. With the intention of creating a label that would allow the consumer to interact with the product and express the metaphorical representation of "explosion", we used an overlay label with a "fuse" that you can pull and rip, revealing the name of the product. 

Image may contain: bottle, indoor and drinkImage may contain: screenshotImage may contain: bottle, drink and indoorImage may contain: airplane and aircraftImage may contain: bottle, person and wineImage may contain: indoor

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