The identity of the city of Porto, Portugal

First article for the new year for me, and it's been a long while. I missed this space a lot and I needed to rest mentally to fully reset. Very recently, I spent my winter holiday in Portugal with my family. We visited the cities of Lisbon and Porto, it was an incredible time for us. Both cities have their own personalities for us to discover and we will make sure to come back soon. On that, I wanted to share the visual identity of the city of Porto that we actually experienced during our visit. Even though this work has been published in 2014, it's still very present in the city. Lovely work by Studio Eduardo Aires and as they quote: 'Ancient, Very Noble, Always Loyal, Undefeated City of Porto.'

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

Porto has always been a very passionate city. It has a scale that allows for a relationship of proximity. Here we feel cozy, we feel at home. We develop a feeling of ownership with every landmark, with every street. The city is ours. And with each step, we recognize its accent and its attitude.

Visual Identity

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

porto blue identity Portugal grid pictogram Icon city city hall modular dot tiles

 

Studio Eduardo Aires is a brand designs studio based in Porto, you can follow more of their works through these links.

Credits

  • Client: Câmara Municipal do Porto
  • Studio: White Studio
  • Year: 2014
  • Art Direction: Eduardo Aires
  • Senior Designers: Ana Simões, Raquel Rei
  • Designers: Raquel Rei, Ana Simões, Lucille Queriaud, Joana Mendes,
  • Maria Sousa, Dário Cannatà
  • Motion: Tiago Campeã
  • Photography: Alexandre Delmar

The work showcased are all reserved by Studio Eduardo Aires

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