Branding, crafted by Monopo, draws inspiration from Japanese tradition and spirituality. The brand identity, featuring a contemporary Kamon and ethereal forest imagery, offers a refreshing alternative in private finance.
Kodama Capital, a venture by the Kenjiro Family Office, partnered with Monopo to develop a distinct brand identity. Inspired by traditional Japanese Kamon emblems, Monopo crafted a contemporary Kamon, uniting the family offices under the Kodama brand.
The name "Kodama," drawn from Japanese folklore, signifies spirits inhabiting trees, ensuring a healthy forest. This mystical aspect is woven into the brand's visual identity, expressed through ethereal photography and cinemagraphs capturing the subtle motion of a serene forest.
The brand's imagery, characterized by the Japanese term "Komorebi," meaning "sunlight filtering through trees," evokes a spiritual sensibility, welcoming individuals into a sanctuary away from traditional private finance. Inverted duotone treatments in selected photography further enhance this feeling, offering a blend of powerful and emotive assets representing the Kodama spirit.
The brand embraces the organic qualities of the forest, its imperfections, permanence, and evolving growth, through typography and composition. The calligraphy-inspired display font Romie, with its intentional imperfections, lends warmth to Kodama, while poetic layouts allow for expressive and organic brand communication.
Kodama Capital's branding is a testament to Monopo's ability to translate cultural heritage and spiritual concepts into a compelling visual identity. The brand's unique blend of tradition and modernity offers a refreshing alternative in the realm of private finance.
Branding and visual identity artifacts
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