Explore how Cassina ECHOES exhibition uses motion design and typography to pay homage to iconic designers and avant-garde movements.
Cassina's ECHOES exhibition delves into the rich history of iconic furniture design. For this presentation, Studio Patricia Urquiola enlisted the talents of Gabriele Colia to elevate the visual experience with captivating motion design and typography.
Colia's work expertly complements the exhibition's concept. Animated typographic elements pay homage to the groundbreaking avant-garde movements that shaped the featured works. This dynamic interplay of text and design adds depth to the visitor's journey through Cassina's celebrated legacy.
The ECHOES project demonstrates how motion design and typography can enrich an exhibition experience. By carefully integrating these elements, designers can create powerful visual narratives that resonate with audiences. As exemplified by Colia's work, thoughtful motion graphics infuse objects with new layers of meaning.
Design enthusiasts will likely find Cassina ECHOES both inspiring and educational. It underscores the power of combining timeless design with contemporary visual techniques. Through motion and type, Colia brings a fresh perspective to these influential masterpieces.
Motion design and typography artifacts
Credits
- Project: Cassina ECHOES - 50 Years of iMaestri
- Client: Cassina
- Curatorship: Federica Sala
- Creative Direction: Tommaso Dell'Anna
- Art Direction and Motion Design: Gabriele Colia
- Video Editor: Vittoria Elena Simone
