For The People, Jason Little, Dash O'Brien-Georgeson, Johanna Roca, Kimberly Luo, and Daniel St. Vincent shared a beautiful branding and visual identity project for Cumulus, an architecture studio comprising 35 architects, designers and planners.
The new identity speaks to the ever-changing cloud of ideas, and the cumulative, collective conversations between design and space. The visual identity adapts to its environment, with a word-mark that is in constant flux, and typographic word clouds that communicate the core ideas of projects — all under-pinned by a horizontal grid system inspired by cloud altitudes.
