High Tide is a new cannabis-infused drinks brand that is quickly gaining popularity. The company was founded by two friends who were looking for a way to enjoy the benefits of cannabis without the negative effects of smoking. High Tide's products are made with all-natural ingredients and contain a unique blend of CBD and THC. A unique branding attribute.
In addition to its delicious taste, High Tide is also known for its stylish visual identity. The brand was created by Unlearn Studio, a creative practice based in London, UK. The identity borrows cues from the 60s and brings them into the 2020s through the use of strong typography balanced by a calm and positive color scheme, informed by High Tide’s flavors range.
The logotype for High Tide is based on Ouroboros by Velvetyne. Ouroboros is a classic typeface that is both modern and timeless. The logotype is used on all of High Tide's packaging and marketing materials.
The secondary fonts Azo Pro and Mabry Pro, mixed with iconography, are used to create dynamic typographic layouts. These fonts are used on High Tide's website, social media pages, and other marketing materials.
The visual identity for High Tide is both stylish and effective. It is a perfect example of how branding can be used to create a positive and memorable experience for consumers.
High Tide is a new cannabis-infused drinks brand with a 60s-inspired visual identity. The visual identity was created by Unlearn Studio, a creative practice based in London, UK. The identity borrows cues from the 60s and brings them into the 2020s through the use of strong typography balanced by a calm and positive color scheme, informed by High Tide’s flavors range. The visual identity is both stylish and effective and is a perfect example of how branding can be used to create a positive and memorable experience for consumers.
Branding and visual identity
For more information make sure to check out UNLEARN STUDIO or follow them on Instagram.
