Crafting a New Vision: Nutlab's Unique Branding & Identity

Explore how Nutlab's branding and visual identity merge modern design with health, offering organic milk products for a healthier lifestyle. Dive into the creative process behind their logo and packaging design.

In the current landscape where young people in Vietnam are increasingly drawn to fast foods, leading to a rise in obesity rates, Nutlab emerges as a beacon of change. This organic milk brand, founded on the principle of offering nutrition-rich milk products, aims to tackle the prevalent issue by providing an alternative that doesn't compromise on flavor even during weight loss endeavors.

The core of Nutlab's offering lies in its premium nut-based milk products. By using 100% nuts like almonds, walnuts, hazelnuts, and cocoa, without any additives or blends, Nutlab ensures a product that is not only healthy but also indulges the taste buds. The commitment to quality and purity is evident in every drop of Nutlab milk, promising a delightful and pure experience.

When it comes to the branding and visual identity, Nutlab has taken a path less traveled. The logo design is a testament to simplicity and approachability, featuring soft curves and avoiding sharp edges to convey friendliness. A noteworthy element is the milk droplet intertwined with an almond shape inside the letter "a," which captures the essence of Nutlab's products creatively and succinctly.

The overarching concept of Nutlab's visual identity revolves around modernity, science, and friendliness. This is not just limited to the logo but extends to packaging, stationery, merchandise, and media. By embracing these characteristics, Nutlab aims to build a connection with its audience, effectively communicating the brand's essence and its commitment to health and quality.

For designers and branding enthusiasts, Nutlab's approach offers valuable insights into how to create a cohesive and compelling visual identity that stands out. The project showcases the power of simplicity, the importance of aligning design with the brand’s values, and the impact of thoughtful details in logo and packaging design. Nutlab’s journey is a prime example of how innovative branding and visual identity can play a pivotal role in addressing contemporary health challenges, making it a case worth exploring for anyone interested in the intersection of design, health, and business strategy.

Branding and visual identity artifacts

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For more information make sure to check out Myundones on Behance. 

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