Discover the art of Papara Card’s design, melding illustration and typography into customizable financial products for Gen Z.
In the vibrant landscape of financial technology, one brand stands out with its latest endeavor – Papara. Targeting the pulse of Gen Z, Papara has unveiled a product that is as much a financial tool as it is a canvas for self-expression: the customizable card.
For young consumers eager to brandish their uniqueness, this card is not merely a transactional piece but a statement of identity. The campaign, backed by the inventive minds at 4129Grey, takes a bold leap with its slogan, "Write your motto, draw your passion." It’s a clarion call for users to see their cards as an extension of their individuality.
The designs, crafted by the artful hands at Arti Stüdyo, serve as a testament to the myriad of personalities that Papara caters to. Illustration and typography converge, creating designs that resonate deeply with the users' spirits. These personalized artistic expressions are not confined to the cards; they breathe life into the entire campaign – from film to posters, capturing the essence of individuality.
The production of the campaign film was helmed by Riders, who translated the campaign's vision onto the screen with finesse. Meanwhile, Emre Ünal’s photographic expertise added a layer of intrigue to the posters, each snapshot a homage to the distinctive character they represent.
This initiative by Papara is not just about financial independence; it's a movement towards personal declaration. In an era where customization is king, Papara’s campaign strides ahead, offering Gen Z the chance to carve their niche in the financial world while staying true to themselves.
The campaign reflects an understanding that today’s youth are looking for brands that recognize their unique identities and narratives. By integrating their lifestyles and values into the financial products they use daily, Papara positions itself as a brand that not only understands but celebrates the diversity of its clientele.
Elegance in design meets the audacity of youth – a fusion that Papara has harnessed to not only speak to a generation but to empower them. The customizable card stands as more than a payment method; it’s a flag for personal freedom, a badge of honor for those who dare to stand out.
Credits
- CLIENT: Papara
- BRAND TEAM: Perin Saraoğlu, Ege Can Badur, Selim Küçükkutlu, Beril Oktay, Ediz Doğuz
- ADVERTISING AGENCY: 4129Grey
- CEO: Alemşah Öztürk
- COO: Leslie Krespin
- GROUP CCO: Sami Basut
- CDO: Emre Suvari
- CLIENT SERVICES DIRECTOR: Gözde Aldinç Atamer
- DESIGN DIRECTOR: Koray Doyran
- CREATIVE DIRECTOR: Setenay Özcan
- CREATIVE GROUP HEAD: Tuğkan Cabbar
- HEAD OF ART: Berat Kösemen
- COPYWRITER: Nida Filiz
- STRATEGY LEAD: Pelin Aydın
- ILLUSTRATION & TYPOGRAPHY: Artı Stüdyo
- BRAND DIRECTOR: Melike Ispirgil
- BRAND SUPERVISOR: Seray Şimşek
- HEAD OF PRODUCTION: Şafak Serter
- PRODUCER: Kasım Bektaş, Beril Tansev
- PRODUCTION COMPANY: Riders
- DIRECTOR: Hami Özkan
- PHOTOGRAPHER: Emre Ünal
- MEDIA AGENCY: TIME
For more information make sure to check out Artı Stüdyo website and Behance profile.
