Reimagining Space: Cadence’s Elegant New Branding and Visual Identity

Explore how Cadence's new branding and visual identity blend modern sophistication with inviting warmth, setting a new standard in architectural design.

The architecture firm Cadence, led by the visionary husband-and-wife duo Angelo and Nancy Marasco, recently underwent a transformative rebranding. With over a decade of industry experience, they joined forces with the creative agency Studio Mast to craft a brand identity that speaks to the essence of their work.

Cadence has always stood for quality craftsmanship and close client collaboration. By intentionally limiting their project intake, they provide personalized attention to each design, ensuring every space not only meets but exceeds client expectations. This approach has allowed them to focus on creating spaces that are both functional and aesthetically pleasing, truly reflecting the personal styles and needs of their clients.

The new brand identity developed by Studio Mast encapsulates a perfect blend of classical modernism with a touch of warmth, mirroring the ethos of Cadence's architectural philosophy. The rebrand includes a streamlined, modern logo that symbolizes Cadence’s commitment to innovative and forward-thinking design. This logo acts as a beacon of the brand’s ethos, promoting recognition and establishing a strong connection to their architectural work.

The choice of a primarily black color palette underscores the firm’s modernity while ensuring the brand remains inviting. The avoidance of overly saturated tones further accentuates this balance, helping Cadence stand out in a competitive market. These design choices are reflected across Cadence's digital and physical media, enhancing brand cohesion and market presence.

Photography by JC Buck and Michael de León plays a crucial role in showcasing the tangible aspects of Cadence's work, capturing the essence of the spaces they transform. This visual storytelling is complemented by effective copywriting by Katewordsmith and website design by Kinetic Studio, which together present a holistic view of Cadence's capabilities and projects.

In conclusion, Cadence's rebranding is not just about aesthetic updates; it's a strategic move to align the brand's visual identity with its core values of intentionality, functionality, and warmth. This rebrand marks a significant milestone as Cadence looks forward to a new decade of creating inspiring and welcoming spaces. The collaboration with Studio Mast has evidently paid off, offering a fresh perspective on how architectural firms can leverage branding to reflect and enhance their vision and values.