Creamy, an ice cream parlor in Rio de Janeiro, unveils a new branding and visual identity that captures the city's vibrant culture. The branding, inspired by Rio's beaches and featuring playful toucan illustrations, creates a relaxed and inviting atmosphere.
Creamy, an ice cream parlor in the heart of Rio de Janeiro, has recently undergone a branding transformation that captures the essence of the city's vibrant culture. The new visual identity, developed by a talented Lahis Strobel, moves away from conventional norms to create a unique and relaxed brand personality.
The designers faced several challenges in revitalizing Creamy's image. They needed to break free from traditional ice cream parlor aesthetics and develop a distinct identity that resonated with a diverse audience. The goal was to create a brand that was both memorable and reflective of Rio's lively spirit.
The solution was a visual identity that draws inspiration from Rio's beaches, incorporating vibrant colors and playful illustrations of toucans. The packaging design is eye-catching and evokes a sense of fun and relaxation. The brand's messaging is inclusive and appeals to people of all ages, emphasizing the joy and indulgence of enjoying ice cream in the heart of Rio.
The Creamy project is a testament to the power of branding in creating a memorable and engaging customer experience. By infusing the brand with the unique flavors and cultural richness of Rio de Janeiro, the designers have successfully positioned Creamy as a must-visit destination for locals and tourists alike.
Branding and visual identity artifacts
