Onwan Branding Journey Rooted in Simplicity and Elegance

Onwan Interiors’ new branding by Sedjem® embodies global ambition through a modern visual identity, logo, and color palette.

The interior design world is ever-evolving, with firms constantly seeking to distinguish themselves through innovation and aesthetics. Onwan Interiors, formerly Address Interiors, has embarked on a rebranding journey that captures their commitment to both.

Central to this transformation is the new name, "Onwan," meaning "destination" or "address" in Arabic. This reflects the company's dedication to guiding clients to their desired design outcomes. The rebranding signifies not just a name change, but a renewed focus on global reach and design excellence.

The visual identity builds on this foundation. The logo animation, starting with a simple "O," emphasizes a minimalistic approach. Fluid movements and subtle transitions reflect the refined aesthetics that Onwan Interiors aims to deliver. The logotype, featuring sharp dashes at the edges, adds a touch of modernity, while its clean lines and optical kerning ensure readability and recognition.

Color plays a crucial role in the branding. The palette, ranging from warm beige to calming platinum gray, evokes emotions that align with the brand's values. Each hue contributes to a cohesive visual narrative that resonates with the audience.

This rebranding is more than just a fresh coat of paint; it's a strategic move to position Onwan Interiors as a leader in the global interior design landscape. By blending simplicity, elegance, and a touch of the future, the new brand identity effectively communicates the company's sophisticated and forward-thinking approach.

For designers and branding enthusiasts, Onwan Interiors' transformation offers a case study in effective rebranding. It demonstrates how a well-thought-out visual identity can not only refresh a company's image but also reinforce its core values and aspirations.