Dive into SAND's branding and visual identity project, showcasing how it mirrors the diversity of Brazilian beaches and bodies for a unique swimwear brand.
SAND., a fresh and vibrant bikini and swimwear brand, epitomizes the essence of Brazilian beaches. With its roots in Búzios, Rio de Janeiro, SAND. stands out for its commitment to inclusivity, offering a wide range of sizes to cater to various body types. The brand prides itself on utilizing light yet durable fabrics designed to withstand Brazil's intense coastal heat.
The conception of SAND. revolves around an intriguing question: What connects people to the sea? This inquiry led to the brand's foundational element - sand. Sand, with its ability to embrace every footstep, whether in a leisurely stroll or emerging from a refreshing swim, became the inspiration for the brand's identity. SAND. embodies diversity, calm, energy, and the myriad sensations experienced at the beach.
A unique aspect of SAND.'s branding strategy is its logo, which merges two distinct typographies to reflect the diversity of Brazilian bodies. This combination of a traditional sans serif with a cursive font not only makes the logo stand out but also underscores the brand's inclusive philosophy. The color palette complements this approach, offering a variety of tones that invite endless possibilities for new collections and campaigns.
The visual identity of SAND. goes beyond the logo and color palette, incorporating sand grain textures into its design. These textures, applied against flat backgrounds, serve as powerful expressions of identity, conveying feelings of lightness, warmth, and tranquility. This approach results in a visual language that is not only versatile but also deeply resonant with the brand's core values.
SAND.'s design journey is a testament to the power of thoughtful branding in creating a connection between products and their intended audience. By focusing on the natural elements of its Brazilian heritage, SAND. has crafted a visual identity that celebrates diversity and embraces the unique beauty of every body. This project exemplifies how thoughtful design can create a profound impact, making each piece of swimwear a celebration of individuality.
Branding and visual identity artifacts
For more information make sure to check out Matheus Ferreira at bento.me/matheusferreira, Behance and Instagram.
