Visual Identity for Brava, platform to amplify voices, a safe and welcoming place.

In the vibrant city of Natal, Brazil, a branding design studio is making a significant impact with their exceptional work. Rima Estudio, a Natal-based studio, recently took on a transformative project for Brava, a dynamic and inclusive platform dedicated to the discussion and sharing of work by cis women and trans people.

Brava is not just a space; it is a movement that amplifies voices and provides a safe and welcoming environment for its diverse community. Recognizing the importance of creating a brand identity that reflects these values, Brava turned to Rima Estudio to bring their vision to life. Rima Estudio embarked on the challenge of capturing the essence of Brava and translating it into a compelling visual identity. Through extensive research and collaborative discussions, they gained a deep understanding of Brava's mission, values, and aspirations. This knowledge served as the foundation for the rebranding efforts. The result was a stunning and inclusive brand identity that encapsulates the spirit of Brava. Rima Estudio crafted a logo that symbolizes unity and diversity, intertwining elements that represent cis women and trans people. The logo is a powerful representation of the platform's commitment to amplifying voices and creating a space where everyone feels seen and heard.

They carefully selected a color palette that reflects the vibrant energy of Brava while conveying a sense of inclusivity. The typography chosen for the brand exudes a modern and welcoming vibe, further enhancing the overall brand experience. Rima Estudio's work for Brava goes beyond visual aesthetics. They understood the ever-evolving nature of Brava and its need to constantly reinvent itself to better serve its community. Rima Estudio's flexible design approach allows for seamless adaptations and updates as Brava continues to grow and evolve.