A studio from Monterrey, Mexico decided to create their own sneaker. Being a sneaker lover myself, I can totally see an excitement to create your own shoe. Say hello to the SHIFT F1 by the creative studio SHIFT.
I am a huge Sneaker lad, I don't own a crazy load of pairs but I do appreciate its design work. Whenever I stumbled across a nice-looking shoe, I would always wonder about its process. What's the creative process of making a sneaker? Aurelien Longo does an incredible job and explaining but also he is such a talented maker of these designs. We are sharing his work on the ADIDAS x UNDEFEATED GSG9. It looks gorgeous and somehow practical. With a militaristic approach, we would expect this high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar.
This new adidas x Undefeated Collection sees a continued refinement of the qualities that have been present throughout the two brands’ long and storied relationship. Here, high-performance functionality from the adidas stable merges with the gritty intensity of Undefeated’s signature under-the-radar, militaristic stylings.
- Creative direction : Aurelien Longo
- Development : Manuel Suarez Prat
- Product manager : Maximillian Bente
Fashion & Industrial Design
About Aurélien Longo
Aurélien is a design director based in Bordeaux, France; his work are generally focused around industrial design and sneakers! Make sure to give him some love on Behance.