Stylish Branding and Visual Identity for Casa Cardona

Marçal Prats shared another beautiful branding, package design and visual identity project on Behance for Casa Cardona

Casa Cardona wines are the culmination of an exciting community-born project by a group of friends from the beautiful Cardona Square, Barcelona. The personality of their female founders can be savoured in each of its varieties.

The portraits are the result of a series of lighting experiments focused on illusion and perception, including how to capture depth and motion effects onto two-dimensional surfaces. While the artwork and logotype are genuinely inspired by the 1960s Op-art paintings by Bridget Riley and Victor Vasarely, the choice of Fivo Sans Modern typeface evokes the same period—when Aldo Novarese's Eurostile was widely used.

Visual Identity

Inspiration – Op-art

Inspirational mood board for Casa Cardona wines with portraits of Bridget Riley and Victor VasarelyCasa Cardona logotype. White version over blackProjector light animation

Input / Output frame

Casa Cardona wines label design. Side by side of the original video frames and the processed onesCasa Cardona wines. Group shot with diagonal stripes lighting effects overCasa Cardona wines. Group shot with diagonal stripes lighting effects overCasa Cardona wines. Close-up group shot with diagonal stripes lighting effects over.Casa Cardona wines. Extreme close-up group shot with diagonal stripes lighting effects over.Casa Cardona wines. Group shot of the boxes with diagonal stripes lighting effects overCasa Cardona wines. Close-up of the wine box  names with Martina checkbox selectedCasa Cardona wines. Group shot of the wine boxes in a stack creating a seamless imageCasa Cardona wines. Group shot of the label artwork portraitsPackshot of "Martina" Cabernet Franc wine bottlePackshot of "Verónica" Cabernet Sauvignon wine bottleCasa Cardona wines label design. Processed video frame. GIF loop animationPackshot of "Núria" Syrah wine bottlePackshot of "Laura" Pinot Noir wine bottleCasa Cardona wines. Group shot of the bottles in isometric view creating a seamless imageCasa Cardona wines. Random position group shot

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Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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