Stylish Branding and Visual Identity: The Story of Pesquera Diez

Discover how Pesquera Diez’s unique branding and visual identity transform architecture with innovation and sustainability.

Pesquera Diez (P10), an architecture studio with roots in Spain and Mexico, is redefining the realm of architectural branding and visual identity. Designed by Mubien Brands®, P10’s brand identity is a testament to the power of architecture to transform, inspire, and elevate. This innovative approach weaves together elements of sustainability, client stories, and architectural principles into a cohesive and compelling brand experience.

The foundation of P10’s branding lies in two key architectural concepts. The logotype, featuring a superscript “P,” mirrors a common element in architectural plans and drawings. This design choice is a nod to section drawings, which are vertical plane representations defining a building’s structural aspects. By incorporating this element, the logotype establishes a direct and meaningful connection to the architectural field.

This architectural concept is further extended to create a dynamic visual system. The design includes cutting through photography, headlines, and numbers, much like the sections in architectural drawings. The result is a minimalist yet impactful visual identity that contrasts clean layouts and architectural photography with a striking yellow hue. This powerful combination enhances brand perception and recognition, making P10 stand out in the competitive field of architecture.

P10’s commitment to innovation and sustainability is evident not only in their architectural designs but also in their branding. The clean and minimalist approach reflects their dedication to creating sustainable and innovative solutions. By integrating these values into their visual identity, P10 effectively communicates their mission and values to clients and stakeholders.

Mubien Brands® has masterfully crafted this brand identity, ensuring that every element aligns with P10’s vision. The creative direction by David Mubien and art direction by Daniel Iglesias, Javier Ochoa, Patri Orden, and Carlos Almagro have culminated in a brand that is both visually stunning and deeply connected to architectural principles. The UX/UI design by Javier Ochoa, Patri Orden, and Luana Laso, along with motion design by Daniel Iglesias, further enhance the brand’s digital presence, creating an engaging and interactive experience for users.

P10’s brand identity is not just about aesthetics; it’s about creating a meaningful connection between architecture and the people it serves. The use of architectural concepts in the branding creates a visual narrative that speaks to the studio’s expertise and passion for transforming spaces. This narrative is crucial for building trust and establishing P10 as a leader in innovative and sustainable architecture.

The meticulous attention to detail and the strategic use of design elements make P10’s branding a powerful tool for communication. It tells a story of innovation, sustainability, and transformation, resonating with clients and partners alike. By focusing on these core values, P10 not only elevates its brand but also sets a new standard in architectural branding and visual identity.

For those interested in exploring the creative process behind P10’s branding, visit Mubien Brands® on Behance or their website. Discover how architecture and design can come together to create a brand that is as innovative and inspiring as the buildings themselves.

Pesquera Diez’s branding and visual identity are a masterclass in integrating architectural principles with modern design, offering a unique and impactful brand experience. Explore the journey of P10 and see how they are transforming the landscape of architecture through thoughtful and innovative branding.