In the rapidly evolving world of cryptocurrency and blockchain technology, Merkezsiz has emerged as a beacon of knowledge and exploration. Founded in 2022, this content creation lab and podcast series embarked on a mission to demystify Web3.0 and engage a wider audience through accessible content in Turkish. To help them transcend the boundaries of the crypto community, Merkezsiz sought the expertise of Sömestr Studio to craft a branding and visual identity that would resonate with both insiders and outsiders alike.
Sömestr Studio embraced the challenge with fervor, recognizing the need for an approachable look that would invite those unfamiliar with the intricacies of blockchain to join the conversation. Their goal was to create a branding and visual identity that would bridge the gap between the complex world of crypto and the general public.
Drawing inspiration from the dynamic and ever-changing nature of blockchain technology, Sömestr Studio crafted a vibrant visual pool that would captivate and engage viewers. Bold and lively colors were carefully selected to evoke a sense of curiosity and excitement. The illustrations, meticulously designed, served as visual cues, simplifying complex concepts and making them more accessible to the audience.
Typography played a pivotal role in establishing Merkezsiz's brand character. Sömestr Studio opted for a strong, distinctive typeface that exuded confidence and credibility. The choice of fonts, combined with thoughtful layouts and compositions, enhanced the legibility and overall visual impact of the brand.
The collaborative effort between Merkezsiz and Sömestr Studio resulted in a comprehensive brand identity that seamlessly extended across digital and print media. From the logo that graced their website and podcast cover art to the consistent application of visual elements in their social media presence, every touchpoint exuded the same sense of energy and approachability.
Through their partnership with Sömestr Studio, Merkezsiz not only unlocked a visually compelling branding and brand identity but also gained a powerful communication tool. By utilizing this cohesive and engaging visual language, Merkezsiz successfully extended their reach beyond the crypto arena, captivating a wider audience and igniting curiosity in the world of decentralization and blockchain technology.
As Merkezsiz continues to navigate the uncharted waters of Web3.0, their branding and brand identity will serve as a beacon, guiding newcomers and enthusiasts alike on a journey of discovery. The collaboration between Merkezsiz and Sömestr Studio stands as a testament to the power of visual storytelling and its ability to break down complex ideas, making them accessible to all.
In the pursuit of knowledge and the democratization of blockchain content, Merkezsiz and Sömestr Studio have joined forces, leaving an indelible mark on the landscape of Web3.0. Their shared commitment to excellence and inclusivity promises a future where decentralized technologies are within the reach of every curious mind.
Branding and visual identity
For more information make sure to check out Sömestr Studio website or follow them on Behance.
