This is how Maxim Aginsky and team have approached the development of the Arrowwww 16 lab website and other related materials.
The impetus of all Maxin’s personal works is a desire to create beautiful things, something that follows developed rules, creates an impression of harmony, something that has its own personal language and individuality. As always, there were many tests. A few complete versions of identity and website designs were created, before Maxin felt that it was ready. Version 15, which was not finalized, was also developed, but did not make it to production.
The Lab of this project will demonstrate the path I went through, before I have found the communication language, which Arrowww version 16 will be using; and I was satisfied with it. In advance I would like to thank you for your time and hope you will find my work interesting.
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