Explore the innovative approach to branding and visual identity by Pánico Estudio for PHY CLUB, Dubai's leading physiotherapy and fitness destination.
In the realm of branding and visual identity, Pánico Estudio has carved a niche for itself with its minimalist yet impactful designs. Their recent project, PHY CLUB, is a testament to their expertise and innovative approach.
PHY CLUB, located in City Walk, Dubai, is not just a physiotherapy and fitness destination. It is a hub for mobility, rehabilitation, and prevention, aiming to help individuals achieve their peak physical performance. The project presented an opportunity for Pánico Estudio to delve into every detail of the brand, from naming and conceptualizing each graphic element to implementing both physical and digital applications.
Working hand in hand with TEE VEE EFF, who oversaw the architecture and interior design, Pánico Estudio brought the brand to life. The design features geometric typography, custom-made to exude a fresh and vibrant feel. The accent color, coupled with a palette of more subtle tones, adds depth to the visual identity.
The brand identity materials cleverly explore the logo type, extending the visual language into iconography and graphic patterns. This cohesive approach ensures a consistent and engaging brand experience.
Based in Argentina, Ecuador, and Spain, Pánico Estudio believes in simplicity and unadorned truth. In a world where brands communicate with us daily, sincerity and clarity in their offerings are paramount. The studio emphasizes character, attitude, and personality, moving away from worn-out corporate language, pre-made speeches, and generic slogans.
In conclusion, Pánico Estudio's work on PHY CLUB exemplifies their belief in designs that are simple, direct, and powerful. Their innovative approach to branding and visual identity sets a benchmark for others in the industry.
Branding and visual identity artifacts