Delve into 301.digital's new branding and visual identity, expertly crafted for enhanced recognizability and alignment with their mission.
In the evolving sphere of design, adaptability and innovation remain paramount. When 301.digital, an Eindhoven-based performance marketing and SEO agency, sought to redefine their visual presence, designers Franko Komljenović and Hrvoje Grubisic stepped up to the challenge. Their mission? To not only elevate 301's branding but also enhance its outreach in the competitive realm of SEO and link building.
The objective was clear: make 301 synonymous with excellence in the local Eindhoven community, enticing potential affiliates to commence their professional journey with the agency. To achieve this, the duo meticulously crafted a suite of versatile icons and an emblematic logo, encapsulating the brand's contemporary spirit. These design assets were ingeniously constructed to seamlessly transition between 2D and 3D, paving the way for a plethora of promotional avenues.
Moreover, the integration of 2D elements in 3D styles exudes a harmonious blend of timeless aesthetics with avant-garde design. Imagine 3D renditions reminiscent of metallic balloons seen at celebrations, particularly bearing the distinct "301" emblem. This unique approach elevates the brand's identity, making it instantly recognizable and memorable.
Complementing this, the collateral materials are a testament to boldness and vivacity. A spectrum of vibrant hues – bright yellow juxtaposed with regal purple, and invigorating green contrasted with a playful pink – form the backbone of the design. Such chromatic choices are then artfully balanced with robust black and white typography. This congruous design language seamlessly traverses digital and print mediums, ensuring that 301’s branding resonates irrespective of the platform.
In summary, this reimagining of 301's visual identity is more than just a redesign; it's a strategic move, aligning the brand's visual cues with its vision and mission. With this revamped identity, 301.digital is poised to not only carve a niche in the Eindhoven community but also set new benchmarks in the domains of SEO and performance marketing.
Branding and visual identity artifacts
For more information make sure to check out Franko Komljenović and Hrvoje Grubisic on Behance.
