As a brand, it's never easy to introduce a new identity to your users. So the thing is people never ever like change. To commit your users to a new logo is committing them to new behaviors, vision and etc.
Being in the industry for a long time, I personally take proud joy seeing designers and makers we featured grow and evolve their brand to higher grounds. ABDZ is a community and having our platform to share is always welcoming to newcomers and/or for those who just keep innovating and creating marvelous products. Today, I wanted to share that love to Ugmonk. Jeff is a founder and designer behind this incredible brand where not only has built his own voice but has grown mature into his design. You can tell that Jeff is truly passionate about bringing high-quality product for our everyday life. Congratulations to Jeff and team for the launch 🎉
In Jeff's Words
A decade ago I started Ugmonk as a side project to design a few high-quality tees that I personally wanted. A lot has changed since then, but our core mission hasn’t.
- Give a look at the new Ugmonk
New Custom Tees
Tees have been the core of Ugmonk’s product offering since day one. We’ve always sought out the the best off-the-shelf tees, but we've never been 100% happy with the available options. So we decided it was time to make our own Ugmonk tees right here in the USA.
These tees will be available as part of our Essential Tees collection and will also be the new canvas for timeless Ugmonk designs.
Developed with and produced by our manufacturer in Los Angeles, California, each tee is carefully cut and sewn by hand. The tees are then enzyme washed for added softness and garment dyed to our own custom colors. The garment dye process creates subtle variations of color, making each tee truly unique. Finally, the tees are pre-shrunk so that they will fit the same on day one as day one hundred. Learn more about our new tees.
New Colors, New Designs
With our new tees we are also introducing a new, more refined color palette. We are relaunching 6 of our most popular designs and releasing 4 brand new designs:
New Products, New Friends
My first big experience with designing and producing a new product was Gather. While it has always been closely tied to Ugmonk, you can now buy Gather right here at Ugmonk.com. There are so many great designers, authors, and makers that share sensibilities with Ugmonk. I want to share the spotlight with some of them and introduce you to amazing products and brands that I love.
As my family has grown and I juggle the responsibilities of being a dad and business owner, I’ve realized the importance of bringing in more people to help execute our vision. Even though I'm the voice of the brand, we have a small team of amazing people behind the scenes that help make it all happen. Ugmonk is truly a team effort. We'll be sharing more about the people on our team in the near future. (Huge shoutout to Clari Fisher, Ryan Hetu, Robin Sheldon, and Mike Sheldon for making this all happen!)
Quality Over Quantity
Another value that we are carrying forward is our commitment to quality over quantity. It’s tempting to want to raise money from investors, scale quickly, and build a huge company with big budgets, but we’ve realized that’s not the core of who we are. We’re not looking for hockey-stick growth and mass distribution. In fact, it’s quite the opposite. In a disposable world where most things quickly become outdated, we’re doubling down on producing the best products that will stand the test of time and selling them directly to you. Fewer, better things.
Thanks for continuing to spread the word to your friends, family, and co-workers, to Enjoy the Journey with us.
- Give a look at the new Ugmonk
- All images © Ugmonk