Markiewicz.Studio, a renowned design agency, took on the challenge of branding Inventity, a professional advisory services firm with over a decade of industry experience. The project scope encompassed a comprehensive overhaul, including logo design, visual identity system, publication design, social media, print, and motion. The goal was to create a cohesive and recognizable brand that accurately represented the company's pillars and supported its expansion into new areas. Through meticulous research and unconventional design approaches, Markiewicz.Studio successfully transformed Inventity into a market-leading brand.
One of the key design frameworks introduced by Markiewicz.Studio revolves around the principle of contrast. By blending opposing visual directions, the new identity reflects Inventity's core values of knowledge, adaptation, development, and connectivity. The symbol, combining the simplicity and expansion of an Asterisk with the creativity and abstraction of an Abstract Droplet Form, represents the brand's essence. Furthermore, the form and expanding branches pay homage to the previous Inventity symbol, resembling a synapse.
The rebranding project extended beyond the logo, encompassing a wide range of visual elements. Markiewicz.Studio developed a robust visual identity manual that served as a guide for consistent brand representation. A carefully curated color palette, brand typography, composition guidelines, and complementary graphic elements like data visualization charts and iconography were established. The agency also designed materials for digital communication, corporate presentation templates, and promotional items such as posters, banners, and corporate stationery. Additionally, Markiewicz.Studio provided consultations for the website redesign and revamped a 400-page publication, ensuring a seamless integration of the new visual identity across all touchpoints.
The new visual identity system crafted by Markiewicz.Studio enables Inventity to communicate seamlessly with its target audience. The flexible tools and design frameworks allow for effective communication across various media channels and carriers. The comprehensive brand overhaul not only showcases Inventity as a market leader but also aligns the brand with its mission of offering a proven methodology and experienced managers to ambitious companies seeking effective growth strategies.
In conclusion, the branding efforts led by Markiewicz.Studio have transformed Inventity into a cohesive, recognizable, and market-leading brand. The innovative design frameworks, blending contrasting elements, have resulted in a symbol that encapsulates the brand's core values. With a comprehensive visual language and strategic design thinking, Markiewicz.Studio has provided Inventity with the tools needed to communicate effectively and support its ambitious growth endeavors.
Branding and visual identity artifacts
- Concept, Strategy, Art Direction & Graphic Design: Michał Markiewicz
- Graphic Design, Motion, Editorial Design & Iconography: Edyta Mucha