by ibby
Koffee Skates in Montevideo fuses skate and coffee culture with a bold, duct-tape inspired identity by Another Monday Studio.
We’ve been sharing quite a few coffee shop branding projects lately (guess you could say Abduzeedo has been running on espresso shots) but this one stood out from designers Berch Kotogian and Juan Manuel Barbe at Another Monday. Enter Koffee Skates in Montevideo, Uruguay, a skate shop and a coffee bar, blending two seemingly opposite worlds: pause and motion, ritual and the street. Over time, it has become a natural meeting point in the city, a place where skaters, artists, and caffeine devotees collide.
A Logo That Doesn’t Blink
The logo is as bold and minimal as it is unexpected: a skateboard with wheels swapped for wide-open eyes. It’s a clever way of tying the two worlds together, skate and coffee, evoking the alertness you feel when you’re both fully caffeinated and fully locked in on a line at the park. Even better, the eyes aren’t static; they shift and adapt depending on the context, reminding us that in the street, nothing ever really stays still.
Duct Tape as Design Language
For the visual identity, the designers at Another Monday leaned into a detail straight out of skate culture: duct tape. Every skater knows the ritual of taping up shoes to keep them going just a little bit longer. That everyday hack became the foundation for the brand’s design system. Bags are sealed with tape, coffee sleeves are built from tape, and the chosen tape isn’t just practical, it’s a neon green accent that adds a sharp, high-contrast spark against the black-and-white palette. It’s the kind of simple but effective move that makes the brand immediately recognizable.
A Culture Made Visual
The result is a graphic identity that feels true to the culture it represents: street-level, adaptive, expressive, and built from observation. Koffee Skates doesn’t force a connection between skateboarding and coffee, it finds the natural energy they already share and gives it form through design.
So yes, we’ve covered a lot of coffee shops lately. But when your cappuccino comes with grip tape energy, how could we resist?
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Credits: Berch Kotogian and Juan Manuel Barbe, Another Monday