We are featuring an editorial design project from the Hello Mr. who is a community of men who date men who share thoughts and conversations about interests, hopes and fears. Since their launch back in 2012, they have gathered interests from people all around the world.
Measurements AR Cocktail Book In 2014 Nick Barclay had an idea on a plane to show people what goes into making people’s favorite cocktails. He designed a series of prints using blocks of color to represent the proportion of each ingredient in the drink and geometric shapes to represent the glass wear served in.
I have since worked with publishing house New Heroes & Pioneers to create a 98 page book as part of their collective shorts range. Consisting of 52 Classic cocktails and 30 curated cocktails from 10 of the worlds best bars such as Callooh Callay - London the Edition Hotel - New York & Candelaria - Paris
Nick has also integrated Augmented Reality into the cover and 3 of the classic cocktails. When used with the Artivive app the page will animate to show you how the drink is made.
The book is available here & from various online bookstores