minnao Packaging Design Maps Taiwan Through Scent

minnao packaging design by OUT OF OFFICE encodes Taiwan's terrain as scent — six route codes, a color-mapped geography, and one expandable visual system.

OUT OF OFFICE, led by art directors Liang Chu Ching and Chang Ying Sin, structured the minnao packaging system around a single rule: every product gets a route number and a terrain color. The minnao packaging spans pump bottles, refill pouches, dropper vials, and squeeze tubes — numbers 1 through 6 printed oversized, bold, condensed, reading like field equipment tags rather than product labels. Olive khaki for mountain terrain, green for meadow, teal for river valley, flat blue for open plain. A hand-drawn tree-ring cross-section on the gift box lid breaks the grid — organic strata against utilitarian type.

Minnao Packaging System Built on Terrain and Route

minnao packaging design by OUT OF OFFICEminnao packaging design by OUT OF OFFICEminnao packaging design by OUT OF OFFICEminnao packaging design by OUT OF OFFICE

Photography reinforces the logic: products sit on actual rock and stone, not studio gradients. The backdrop is origin as evidence. The system reaches into fabric drawstring bags, gift sets, motion, and naming — all governed by the same coordinate logic. That's what makes this minnao packaging work: a brand language that treats fragrance as geography, and geography as design material.

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