by abduzeedo
Explore how xolve branding transformed MIT Uni into a national tech hub. Discover the bold new branding and visual identity designed for Industry 4.0.
Mien Dong University of Technology (MIT Uni.) is making a major move. Located in Dong Nai, Vietnam’s industrial heart, the school is shifting its focus. It is moving from traditional manufacturing toward high-tech logistics and Industry 4.0. To match this ambition, they partnered with xolve branding to rethink their visual identity. The goal was to shed a quiet regional persona and become a national technology hub.
The design team at xolve started by tackling a classic tension. Technology often feels cold, while education must feel human. MIT Uni. sits at the center of that overlap. The branding needed to show that the university fuels the next industrial revolution with human talent. This resulted in a brand expression that carries real weight and confidence.
A key part of the transformation is the new mark. It moves away from passive heraldry toward active duality. The symbol resolves the conflict between the machine and the mind. It features a radial gear for the engineer and a blooming sunflower for the artist. This signals that precision and growth happen together at MIT Uni. Working closely with leadership, xolve amplified the shorthand "MIT Uni.", turning a polite acronym into a confident, modern declaration.
To keep the brand consistent, xolve engineered a proprietary voice. They created a bespoke slab-serif typeface called MIT Uni Serif. This custom font ensures that everything from diplomas to billboards looks unified. It provides a level of academic credibility and clarity that standard fonts lack. The font features engineered clarity and delivers crisp readability across print, digital, and signage.
This new identity has already opened doors for the university. It has paved the way for high-level collaborations with global partners like Siemens and QTS Australia. It proves the school is ready to "Master Future Technology," which is their bold promise to students. This project signals MIT Uni.'s graduation from a provincial school to a national technology hub.
For designers, this project is a great lesson in brand evolution. It shows how to take local authenticity and scale it for a national audience. By balancing the mechanical with the organic, xolve created a visual language that feels both high-tech and deeply human.
Images for this project follow the text below.
- Credits: xolve branding.
