Modernist Brand Identity for Beat School

Ad

Alex Townsend shared a brand identity project create for Beat School,  a Houston based music publishing company comprised of music producers from around the US. The identity needed to be music related, simple and slightly urban. The result is a modernist mark with bold typography and a contrasting color palette. To inject a bit of personality into the brand, I couldn't help using a school materials aesthetic for the presentation.

Alex is a New Zealand based Independent Designer. Working independently, providing hands-on design solutions and brand experiences for emerging technologies and platforms for the likes of Sony, Nike, Channel 4(UK), YouView, Microsoft and more. For more information about Alex Townsend make sure to check out: http://www.farnorthstudio.com/

Brand identity

Written by

Abduzeedo

Abduzeedo is a collective of individual writers sharing articles about architecture, design, photography, and UX. It was founded in 2006 as a personal blog, later growing to become a digital publication with several writers from all over the world, working independently.

Ad

Ad