As August sun fades, a perennial moment arrives, bathing families in a radiant glow: the Mid-Autumn Festival. Ah, those tea-sipping, cake-sharing reunions, under the vast expanse of a moonlit sky, are reminiscent of stories told in hushed tones, whispers of old. In 2023, Bracom and W Gourmet orchestrated a symphony in the form of packaging design, echoing sentiments from that very celestial dance.
Enter, "The Moon's Celebration" - where the moon isn’t just a celestial body, but an artwork of detailed etching. Imagine, a box mimicking that very Mid-Autumn night where heavens flirt with the earth. Bracom's ingenuity is unmistakable. The moon viewed from the heavens is meticulously crafted, a design language laced with finesse.
The execution is an aesthetic rhapsody. Through innovative paper scanning and light techniques, the "Full Moon" isn't merely an orb in the sky. It's an entity with curves, character, and charisma. This isn't your grandmother's moon; it’s a modern retelling of an age-old narrative. Draped in gold foil, embossed with stars and swathes of light, the design is more than packaging; it’s an emotion.
Within this packaging design gem, the details are astute. The lid, transparent as the Mid-Autumn night air, crafted from mica, juxtaposes the velvet outer wrap. Durability? Ensured with a sturdy frame and metal handle. A box, but oh, a keepsake too.
To honor the uniqueness of the subject, Bracom's design team employed paper scanning and light techniques. With flexible folds and artistic adaptations on the surface, the "Full Moon" emerges with a fresh, magnetic beauty, no longer a simple smooth sphere. The fusion of paper material and curvatures breathes modernity into an image seemingly traditional and familiar. Not only illuminated by light, but the moon also becomes even more impressive through meticulously artistic, romantic details. Techniques of gold foil stamping and embossing bring sharp yet natural renditions of stars, beams of light, and sky clouds. All these elements contribute to enriching the splendor of the familial picture on the Reunion Festival day. Alongside the elegance, the internal details and structure of the cake box are equally remarkable. The transparent lid is crafted from mica, allowing viewers to clearly see every detail of the Mid-Autumn night scene. The box's surface is wrapped in velvet fabric with a sturdy rim frame and metal handle, creating a refined and durable whole.
In design, often less is more. Yet, with "The Moon's Celebration", the more you observe, the more you see. A reflection of life, if you will. With a cup of tea and a slice of cake, one can’t help but marvel at the artistry, and perhaps, just perhaps, at the grandeur of life too. After all, isn’t design about embracing the nuances, appreciating the multiple facets and layers? Ah, just like that ever-alluring moon. Cheers to design, memories, and the Mid-Autumn Night.
3D and packaging design
- Creative Director: Andy Ho
- Project Manager: Van Duc Hoa
- Designer: Minh Tran, Duy Tran
- 3D Visualization: Duy Tran
- Content writing: Hoa Nguyen
For more information make sure to check out Bracom Agency website