I have been a fan of TED for a long time, it's hard to point when, I'd say since the beginning and it's incredible to see how much it has expanded with the TEDx. There are so many events happening and the cool thing is that they have their own brand in a way like the one that Vibri Design did and excellent job branding the TEDx Fortaleza. It has this beautiful sense of motion and clash of elements, like the talks everyone expected from a TED event. Below you can see a bit of what I am talking about with some description from the designers.
Vibri was in charge of TEDx Fortaleza’s visual identity. The concept "looks that transform”
, designed in partnership with Matuta agency, is about empathy, a bout try to see the world through other eyes. To translate this, they used the kaleidoscope as a starting point. Its central triangular image that radiates in all directions seemed to be a good metaphor. Symbols and graphics were developed, making reference to the op art and playing with different looks and views
Among all the materials and collaterals created, the poster in my opinion really shines. They achieved this retro yet modern look playing with a very dark theme. I feel that red and black can be quite daunting to work with but Vibri really excelled at branding this TED event.
Basic branding concept and identity
To reach the press and opinion leaders a real kaleidoscope was sent to those people. We invited them to experience the concept by using the object and sharing the images generated by it.
Vibri is a design studio based in Fortaleza, northeast of Brazil. With a multidisciplinary profile, they design projects in many areas of the field but with a lot of focus on editorial design, branding and package design.
For more information about Vibri check out http://www.vibri.com.br/
