Dive deep into the nuances of branding and visual identity with a focus on Postane's innovative design, capturing history and modern aesthetics by Fol Studio.
In the ever-evolving realm of design, the balance between preserving heritage and introducing modern innovation is often challenging. Fol Studio showcased this delicate equilibrium in their recent project for Postane.
Located in a historical edifice formerly known as the British Post Office, Postane aims to be a hub for social, environmental, and urban impact-focused endeavors. It envisions becoming a space where joint cultural productions breathe life. This rich history and forward-thinking vision demanded a branding approach that was both rooted and progressive.
The identity system for Postane, as envisioned by Fol Studio, is a blend of the traditional and the contemporary. An intriguing aspect of the branding is the intentionally incomplete corners of the letters. This design choice serves a dual purpose. First, it harks back to the building's historical roots, subtly hinting at the incompleteness of history. Secondly, it invites audiences to engage in a participative experience, encouraging them to complete the design in their minds, much like a brick that seamlessly fills gaps.
The branding extends beyond mere visuals. Every touchpoint has been thoughtfully designed, be it tools, communication paraphernalia, event materials, or even everyday items like glasses, bags, and stickers. The versatility of the design system is evident in promotional materials, design accessories, and even in their digital presence with well-crafted social media posts.
Postane's branding serves as a testament to the power of design when it's hinged on a solid understanding of both history and current context. It's a masterclass in how visual identity can not only reflect an organization's ethos but also engage its audience in a meaningful dialogue.
For those intrigued by the depth and layers in Postane's branding, further insights await at postane.co
Branding and visual identity artifacts