I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's take a look at this one especially done for Cal.
I am a fan of simplicity and for this post, I would love to share some artwork that inspired me for some recent personal projects. These are graphic design explorations using simple elements like lines and adding some deformation. It is a super simple effect, you can basically create it in Photoshop using the Displacement Map. The same goes if you want to animate it in After Effects. As I said, the effect is easy to be recreated, however, to achieve elegance and simplicity requires a lot of experimentation.