Zero targets inclusivity with designs for Juvee energy drink

Juvee worked with the Zero team to evolve the existing can design and logo (developed by Herman Scheer) to an expansive digital and IRL ecosystem. While most energy drinks are performance-centered, Juvee’s designs and messaging offer a different outlook that is more inclusive, more youthful, and counter to the energy drink brand extremes that have been historically in-market.

Juvee is a new energy drink by Matthew “Nadeshot” Haag – former esports champion, mega-creator and founder of the global lifestyle brand and gaming organization 100 Thieves. 

For more information check out  Zero website.

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