Bracom Agency and Terrazzo Graphic System have teamed up to create an amazing branding and visual identity for Kolek, the top importer and distributor of fine porcelain tiles in Vietnam. Kolek is all about providing high-quality tiles for all kinds of projects, from household to architecture and interior design.
The brand is known for its professionalism and dedication to innovation, always striving to optimize the function of their porcelain tiles. Kolek's commitment to durability and sustainability has made them a top choice for architects and builders alike. Their tiles are perfect for creating beautiful and functional living spaces, especially in the living room, bedroom, and bathroom.
So, what's the design concept behind Kolek's new brand identity? The keyword is "enhance," which represents the brand's goal of elevating the entire living experience. The letter K in the logo is bold and trendy, yet solid and stable, just like Kolek's products. The three-part structure of the letter K represents the three main spaces that Kolek wants to enhance: the living room, kitchen, and bathroom.
The brand's main product, the Terrazzo tile, is highlighted with a grinding stone texture in the background. This creates a remarkable and memorable brand identity that is sure to capture the hearts of viewers. Kolek is also committed to sustainable development, which is why they have minimized color printing techniques and use compatible color paper and environmentally friendly inks.
Overall, Kolek's new branding and visual identity perfectly reflects the brand's commitment to quality, sustainability, and innovation. We can't wait to see how this brand continues to grow and thrive in the future!
- Author: Andy Ho, Creative Director @ Bracom Agency
- Client: Kolek Limited
- Country: Vietnam
- Scope of work: Logo & Identity Design
- Design by Bracom Agency, Vietnam
- Creative Director: Andy Ho
- Brand Designer: Pim Truong, Minh Tran
- Showcase Editor: Khiem Dang, Lup Phuong, Duy Khang
- Project manager: Duc Hoa
- Full link: Behance