Odd One Out’s branding and visual identity, designed by Brian Cho, blends cultural diversity with unique coffee flavors. Explore this innovative concept design.
Odd One Out, designed by Brian Cho, introduces a captivating brand identity system that celebrates diversity through the lens of coffee culture. The project’s core idea is to approach the world with a fresh perspective, encouraging a broader view and appreciation of various cultures. The design is inspired by the historical fusion of the coin punch and wine press, which led to the creation of the printing press. This concept parallels the innovative blend of ingredients such as durian and coffee, offering an unparalleled customer experience.
The branding and visual identity of Odd One Out are meticulously crafted to reflect its unique vision. The logo and packaging designs are simple yet striking, embodying the essence of the brand. Each element is thoughtfully designed to convey a sense of curiosity and exploration, inviting consumers to delve into the unfamiliar yet delightful world of coffee beverages.
Brian Cho’s design process involved extensive research into coffee traditions from around the globe. The specialty drinks offered by Odd One Out are not new inventions but are inspired by traditional beverages consumed in various cultures. This approach ensures authenticity and provides consumers with a genuine experience of unique flavors in every cup.
The visual identity system is cohesive and versatile, allowing for consistent application across various mediums. The use of bold typography and vibrant color palettes adds a modern touch, making the brand stand out. The packaging designs are both functional and aesthetically pleasing, enhancing the overall consumer experience.
Odd One Out’s branding and visual identity not only represent the brand’s commitment to celebrating cultural diversity but also pave the way for a new and exciting consumer journey. By offering a taste of the unfamiliar, Odd One Out invites consumers to explore and appreciate the rich tapestry of global coffee traditions.
Branding and visual identity artifacts
For more information make sure to check out Brian Cho on Behance.
