Werla Kosmetik's branding and visual identity, crafted by Design with Blink, seamlessly blend historical elegance with modern aesthetics. Discover how this unique approach sets Werla apart in the competitive cosmetics market.
Werla Kosmetik, a name echoing with the grandeur of medieval Germany, has emerged as a beacon of accessible luxury in the cosmetics industry. This brand, steeped in history, offers a range of high-quality yet affordable products, including solid shower bars, shampoos, face cleansers, lip care, and hand soaps.
Design with Blink*, the creative force behind Werla's branding, has masterfully captured the brand's essence. The logo, inspired by the teachings of Hildegard von Bingen and regional elements, features a design suitable for stamping directly onto the products. This clever approach reinforces Werla's historical roots while maintaining a contemporary feel.
The packaging, crafted from eco-friendly materials, subtly incorporates historical motifs, creating a bridge between the past and the present. This thoughtful design speaks to a growing consumer desire for sustainability without sacrificing aesthetics.
The brand's visual identity is further enriched by a hand-drawn icon reminiscent of Werla's medieval towers and an organic, human-like font. These elements evoke a sense of historical charm and nostalgia, adding a unique character to the brand. A minimalistic approach, featuring a clean font with subtle details, ensures the brand remains versatile and recognizable, even without the icon.
The color palette chosen for Werla strikes a balance between eye-catching modernity and the elegance of bygone eras. This careful selection ensures the products stand out on shelves while still paying homage to the brand's rich heritage.
Werla Kosmetik is more than just a cosmetics line; it's an experience. It's a journey through time, where the echoes of the past harmonize with the rhythms of the present. With Werla, consumers don't just purchase a product; they embrace a legacy of beauty, quality, and timeless elegance.
Branding and visual identity artifacts
