Sloops unveils a fresh branding and visual identity designed by Ihor Tkvnk. The design features a vibrant lime green accent, a dynamic circle motif, and a modern aesthetic that aligns with Sloops' mission in tech marketing. Explore the branding and learn more about the designer.
Sloops, a marketing tech studio, recently unveiled its new visual identity, crafted by Ukrainian designer Ihor Tkvnk. The brand identity refresh aims to encapsulate Sloops' mission: helping brands create, develop, and scale through innovative software products and digital identities.
Tkvnk's design is characterized by a vibrant lime green accent against a stark black background. The core visual motif is a dynamic interplay of two circles, reminiscent of the metaballs effect in 3D graphics. This symbolizes the convergence of technology and creativity that Sloops fosters.
The branding extends across various artifacts, including the company logo, website, and marketing materials. Each touchpoint reinforces Sloops' commitment to a modern, forward-thinking approach to tech marketing.
The new branding hihglights the focus of the designer on simplicity, boldness, and relevance to Sloops' mission. It's a testament to Tkvnk's ability to translate complex ideas into visually compelling designs.
For those interested in exploring more of Tkvnk's work, his portfolio is available on his website.
Branding and visual identity artifacts
For more information make sure to check out Ihor Tkvnk’s website.
