Discover the branding and visual identity design behind Perth’s inaugural Lala Music Festival, crafted by Studio Thinktank.
Launching a music festival in a competitive market is no easy feat. For the Lala Music Festival in Perth, the challenge was clear: establish a compelling and credible brand identity from scratch. With no existing assets or event visuals to lean on, Studio Thinktank stepped in to create a cohesive visual narrative that would resonate with audiences from day one.
The cornerstone of the festival’s branding was a meticulously crafted motion graphics suite. Studio Thinktank’s approach ensured every touchpoint—digital and physical—aligned with a unified visual voice. Rather than relying heavily on a logotype, the design system leaned into dynamic and recognizable brand elements. This decision gave the brand flexibility while maintaining its distinctiveness across various platforms.
Keeping It Fresh with a Long Campaign Timeline
Music festivals operate on extended marketing timelines, and repetition can quickly lead to messaging fatigue. To combat this, Studio Thinktank developed an adaptable identity system. Bold, highly stylized design elements kept the campaign visually engaging throughout its lifecycle, ensuring audiences stayed captivated from the initial announcement through the festival’s culmination.
Standing Out in a Saturated Market
Entering the crowded festival scene required a design that made an immediate impact. The visual identity prioritized boldness and memorability, giving the brand the credibility needed to compete. Without archival footage or prior event photography, the design system stood independently, leveraging vibrant and immersive visuals to attract attention.
The final result was an adaptable, visually immersive branding system that amplified the festival’s presence across digital and physical platforms. By establishing a bold and credible identity in its inaugural year, Studio Thinktank set the stage for the festival’s future growth.
The thoughtful combination of creative direction, design, and identity ensured the Lala Music Festival didn’t just enter the market—it made a lasting impression.
To explore more of Studio Thinktank’s innovative work, visit their website.
Branding and visual identity artifacts
