by abduzeedo
Explore Ferm Living's new visual identity, a blend of Scandinavian design and modern branding. See how e-Types and Signifly evolved the brand.
Ferm Living, known for its Scandinavian aesthetic, has grown into a global brand. Since its founding in 2006, the Danish company has offered furniture, accessories, and lighting. Today, Ferm Living operates in 85 countries, focused on creating comfortable spaces.
The brand has recently updated its visual identity, reflecting its growth and dedication to timeless design. Trine Andersen, the founder of Ferm Living, collaborated with the Danish design agency e-Types on the new logo. Signifly, a digital agency also based in Denmark, played a key role in applying the new visual identity across various platforms, including packaging and the online store.
A Natural Evolution in Branding
The new brand design, developed over the past year by Ferm Living, e-Types, and Signifly, centers on a redesigned logo. This logo reinterprets Ferm Living's former iconic bird motif and applies it across different brand touchpoints.
According to Alexander Spliid, Design Director & Partner at Signifly, the new design aims to express "a unique type of comfort and accessible luxury." The goal is to invite people in, rather than simply appearing stylish in magazines or on social media.
The updated visual identity also includes a new color palette and revised typography. The typography combines soft curves and sharp edges, balancing warmth with a modern feel. A set of four core colors provides a consistent and recognizable look across all communications, and these are complemented by dynamic seasonal colors.
Ferm Living and Signifly worked together to implement the visual identity across all brand elements. This was a significant undertaking, as the identity needed to work effectively across the entire product range and the brand's online presence. Spliid notes that the collaboration involved reviewing all media and establishing brand guidelines to ensure consistency and efficiency across all products and customer interactions.
From a Simple Idea to a Global Brand
Trine Andersen's journey began in 2006 when she created her own wallpaper because she couldn't find what she wanted for her home. Gradually, her collection expanded, and Ferm Living began selling to a growing number of markets.
Today, Ferm Living's products are available in over 85 countries through retailers, online stores, and its own webshop. The brand also serves offices, hotels, and similar commercial spaces. The new brand design aims to refresh this story of Scandinavian design and entrepreneurial spirit.
The new branding and visual identity successfully captures the essence of Scandinavian design while positioning Ferm Living for continued global growth. The collaboration between Ferm Living, e-Types, and Signifly demonstrates a thoughtful approach to evolving a brand's identity.
For more information check out Signifly website.
